Everything about Johnnie Walker Blue Label Ultra
Everything about Johnnie Walker Blue Label Ultra
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To celebrate this technological breakthrough, only 888 minimal edition bottles are going to be developed creating this an unmissable piece of history for collectors.
This new, lightweight bottle is actually a matter of exquisite beauty; but much more importantly, it demonstrates what is feasible With regards to lightweighting glass. We will go on applying these learnings throughout our assortment, taking a lot more progressive strides as we look to the future of Scotch.”
Diageo’s experimented with sustainable packaging right before—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle may be the tip with the spear for glass—especially for companies wishing to offer in Europe.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle continues to be made by adopting a test-and-study model, planning and Checking out with no limitation and imagining what the future of lightweight luxury packaging could provide.
Worldwide Style and design Director at Diageo, Jeremy Lindley who led the look challenge, reported, “Johnnie Walker Blue Label Ultra was born outside of an ideation session investigating the way forward for luxurious. With other groups relocating in direction of lightweight – like eyewear and high-overall performance biking – we questioned no matter if luxury spirits could observe fit. “We took our vision to some team of skilled glassmakers and through a 5 yr take a look at-and-understand method gradually found out how to build classy, lightweight glass.
From peaty whisky to fruity whisky, lean on our professional insights to find the total range and character of various whisky flavours.
The result is an field-to start with that, together with accomplishing exquisite attractiveness, showcases what luxury, lighter-body weight, reduced-carbon bottles of the longer term could seem like. As part of the Diageo Spirit of Progress motion program, Johnnie Walker aims to lessen the body weight of glass used in its packaging; an ambition that may be targeted at lessening the level of carbon emissions related to packaging.three While the technological know-how is just not but accessible to launch bottles of the excess weight at scale, completely, the understanding Johnnie Walker has garnered is now currently being placed on lightweighting tasks over the Diageo portfolio.
Yes—this collectible edition is often ordered online and transported securely for your door with signature affirmation.
With less than 888 bottles released globally, each bottle is independently numbered and introduced in the luxurious collector’s scenario.
Learn more about Spirit of Development – our world ESG programme to aid develop a more inclusive and sustainable planet.
Five years back, Johnnie Walker set out with a selected ambition; to move the spirits field forward. Having recognized that lots of luxurious classes were being heading in a whole new direction – ‘sensitive’, instead of ‘major’ – the brand name sought to experiment with amongst its most luxury whiskies. Aiming to thrust the boundaries of lightweighting glass, all within the title of development.
“We took our vision to your team of skilled glassmakers and throughout a five 12 months exam-and-find out system gradually learned how to create classy, light-weight glass. The technological difficulties that lightweighting provides led us to include several design and creation requirements that we couldn't have envisaged Initially of our journey; in the necessity of a tear drop shape which more info We've got moulded to however mimic the long-lasting sq. sort of Johnnie Walker bottles, into the addition of the protecting cage to permit for your spherical foundation, as well as hand-making and filling of each person bottle in order to avoid damages in generation.”
We realized that the lightest, strongest glass bottle you may make with out compromising longevity can be a teardrop shape.
“We’re in all probability about twelve months from All those initially products and solutions hitting the industry due to the lightweighting method.”
We have been a global leader in beverage Liquor with An impressive collection of makes across spirits and beer.
That undertaking fell to Diageo’s global design and style director Jeremy Lindley. Energy and protection had been Lindley’s priorities, but operate required to follow type. Immediately after learning that the By natural means strongest form for glass is definitely the teardrop—The form it naturally assumes when liquid—Lindley and his group manufactured a teardrop with sq. sides, in a very nod into the classic Johnnie Walker silhouette.
Along with this, for the first time in Diageo’s history, a license to our patent for light-weight-pounds glass beverage containers are going to be available over a royalty-cost-free basis to all as a means to really encourage progress in the wider field.